- Product
- fit and quality issues, price perception, what customers want that you don't carryRecover missed salesImprove the open-to-buySharpen pricing
- Customers
- who's shopping, what they're asking for, what they're sayingSpot assortment gapsLift conversionTarget marketing spend
- Inventory
- stock levels, where the system's wrong, what's out that keeps getting asked forRecover missed salesFix stock accuracy
- Store Execution
- floorsets and windows, reticketing, deliveries, POS, back roomLift conversionFix issues sooner
- Team Engagement
- staffing, morale, training, learnings and areas for improvementReduce turnoverTarget training
- Local Context
- construction, weather, events, other unique driversProtect compsTime promos better
- Competitors
- promos next door, price comparisons, what customers walked in carryingProtect compsSharpen pricing
- Ad Hoc Pulse
- an answer from stores when you need itAnswer in a day